One of the biggest killers of a website is slow performance. A few years ago, the rule was to have your website load no longer than 13 seconds on a 56k modem. In the age of high speed internet, your site shouldn’t take longer than 5 seconds to load up. This magic number derives from the bounce rate of internet users based on load time, and with such strict guidelines, I find it amazing that most developers place performance last on their priority list. Although there are tons of tips and tricks to use while optimizing a website, a really easy one is to add gzip to your web server.

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